OUr ROOTS
YOU'RE NO STARLET FOR BETTING ON
+
The algorithms had their tantrums. Authenticity got overproduced. And somewhere between the trends and the templates, social lost its soul. We felt it—personally and professionally. The pressure to perform was outpacing the power to connect. So in June 2024, we left the gloss behind—and built something deeper.
THE MESSAGE, NOT THE METRICS—THAT'S THE STRATEGY.
THE MESSAGE, NOT THE METRICS—
THAT'S THE STRATEGY.
Revel Lorraine is a studio for the
ones who still believe content should
mean something. For the brands, founders, and creatives who aren’t chasing views—they’re chasing impact. We don’t post from obligation—we create from clarity. And we do it unscripted, because the content that lingers doesn’t follow the rules—it feels like truth.
Revel Lorraine is a studio for the ones who still believe content should
mean something. For the brands, founders, and creatives who aren’t chasing views—they’re chasing impact. We don’t post from obligation—we create from clarity. And we do it unscripted, because the content that lingers doesn’t follow the rules—it feels like truth.
For a Love as loud
as lorraine's—
A brand inspired by the woman who lived unscripted—and
chased no one but herself.
Krystal here.
my dad’s mom, the woman who lived “authentic” before it was a buzzword.
A Go-Go dancer for Chubby Checker. A cocktail waitress in downtown Chicago. Her husband (my Grandpa) ran the printing press for Playboy. THE Dean Martin? Basically a houseguest. She moved through life with magnetism and zero apologies. While others chased conformity, she only chased herself.
And that spirit? It runs through everything we do. The name protects what she taught me:
Don’t shrink. Don’t wait.
And damnit, make it mean something.
REVEL LORRAINE IS AN ODE TO MY GRANDMA—
REVEL LORRAINE IS AN ODEA TO MY GRANDMA—
A brand inspired by the woman who lived unscripted—
and chased no one but herself.
CLAIM YOUR SPOT →
DON'T SELL YOUR
SOUL TO THE SCROLL.
CLAIM YOUR SPOT →
CLAIM YOUR SPOT →
CLAIM YOUR SPOT →
NO. 1
Our Style.
Get in, darlin’; we’re dancing with dichotomy.
Cinematic. Grit-laced. Raw. Because tension is the meaning.
Our content hits like a cigarette drag after midnight—moody, magnetic, and cut with intention. Think grainy textures, offbeat frames, and visuals that feel like they’re breathing. We don’t follow the feed—we shape it.
don't sell your soul to the scroll
CLAIM YOUR SPOT →
CLAIM YOUR SPOT →
CLAIM YOUR SPOT →
NO. 2
Our method
Brand-first. Bullsh*t-free.
We start with your brand's psychology—your archetype, energy, and edge—then build content that moves like you do. We cut through the noise and get to the pulse—what you stand for, how you move, and what your people actually need to feel.
This isn’t about posting for the algorithm. It’s about building brand clarity that hits emotion first, then everything else.
Gritty enough to catch the scroll. Grounded enough to keep them there. Call it social, call it storytelling—we call it resonance. And we build for the ones who get it.
don't sell your soul to the scroll
CLAIM YOUR SPOT →
CLAIM YOUR SPOT →
CLAIM YOUR SPOT →
CLAIM YOUR SPOT →
NO. 3
Our people.
The ones who color outside the damn lines.
Founders, creatives, and brands.
They’ve got something to say—and zero interest in watering it down. (Even if you’re still learning how to speak it out loud—you’re not behind. You’re becoming.) Too layered for templates. Too electric for trends. Looking for a second pulse. A mirror to reflect their message to the ones who need to hear it.[Cue Revel.]
CLAIM YOUR SPOT →
CLAIM YOUR SPOT →
CLAIM YOUR SPOT →
CLAIM YOUR SPOT →
NO. 2
OUR METHOD.
Brand-first. Bullsh*t-free.
We start with your brand's psychology—your archetype, energy, and edge—then build content that moves like you do.
We cut through the noise and get to the pulse—what you stand for, how you move, and what your people actually need to feel.
This isn’t about posting for the algorithm. It’s about building brand clarity that hits emotion first, then everything else.
Gritty enough to catch the scroll. Grounded enough to keep them there. Call it social, call it storytelling—we call it resonance. And we build for the ones who get it.
NO. 3
Our people.
The ones who color outside the damn lines.
Founders, creatives, and brands.
They’ve got something to say—and zero interest in watering it down. (Even if you’re still learning how to speak it out loud—you’re not behind. You’re becoming.) Too layered for templates. Too electric for trends. Looking for a second pulse. A mirror to reflect their message to the ones who need to hear it.[Cue Revel.]
Revel Signature, not scripted.
Happy Place
Trend
Pick me up
vACAY SPOT
COCKTAIL ORDER
GUILTY PLEASURE
NEVER WITHOUT
Bending it until it breaks.
Double shot of espresso and an
idea we can’t shake.
Home. But romanticized.
A moody mocktail—dark berries,
fresh herbs, no regrets.
Saying what everyone else is
dressing up as strategy.
Black leather boots. A charged phone. Something to prove.
Dogs close. Cards pulled.
MERCURY NOT IN RETROGRADE.
revel signature,
not scripted.
Happy Place
trend
pick me up
vacay spot
cocktail order
guilty pleasure
never without
Dogs close. Cards pulled.
MERCURY NOT IN RETROGRADE.
Bending it until it breaks.
Double shot of espresso and an idea we can’t shake.
Home. But romanticized.
A moody mocktail—dark berries,
fresh herbs, no regrets.
Saying what everyone else is dressing up as strategy.
Black leather boots. A charged phone. Something to prove.
Behind the Smoke.
Krystal here—founder of Revel Lorraine, woman of many layers, and proof that you don’t have to simplify yourself to be taken seriously.
With 15 years in branding, a lifetime in storytelling, and a brain wired for both strategy and soul, I built this studio as a reminder that resonance > reach. I’m a bipolar creative, an intuitive editor, and someone who’s learned that tension isn’t something to fix—it’s where the magic lives.
Revel started as an evolution, not a launch. I stopped hiding behind polish and started creating from what was real—because the content that connects is never perfectly packaged. Now, I help brands, artists, and founders show up the same way: clear, aligned, and creatively unfiltered. Because being seen shouldn’t mean being stripped down. It means being mirrored—truthfully.
Dog mom to six (and have been a foster dog mom to 46 doggos). Wife to a Marine Corps veteran. Cancer sun, Aries moon, Pisces rising—which means I feel deeply, move fast, and always trust my gut. I’m powered by iced coffee, rock music, and the urge to say what most people are still styling into captions.
Can't wait to Revel with you.
Krystal
Ok, now let's get personal...
behind the smoke.
Krystal here—founder of Revel Lorraine, woman of many layers, and proof that you don’t have to simplify yourself to be taken seriously.
With 15 years in branding, a lifetime in storytelling, and a brain wired for both strategy and soul, I built this studio as a reminder that resonance > reach. I’m a bipolar creative, an intuitive editor, and someone who’s learned that tension isn’t something to fix—it’s where the magic lives.
Revel started as an evolution, not a launch. I stopped hiding behind polish and started creating from what was real—because the content that connects is never perfectly packaged. Now, I help brands, artists, and founders show up the same way: clear, aligned, and creatively unfiltered. Because being seen shouldn’t mean being stripped down. It means being mirrored—truthfully.
REVEL LORRAINE IS AN ODEA TO MY GRANDMA—
Dog mom to six (and have been a foster dog mom to 46 doggos). Wife to a Marine Corps veteran. Cancer sun, Aries moon, Pisces rising—which means I feel deeply, move fast, and always trust my gut. I’m powered by iced coffee, rock music, and the urge to say what most people are still styling into captions.
Can't wait to Revel with you.
Krystal
Ok, now let's get personal...
Home with
the herd
Home with the herd
YOU DON’T NEED to be
YOU NEED A MIRROR THAT REFLECTS YOUR BRAND BACK—UNSCRIPTED. READY TO REVEL?
told how to be authentic.
